We need to first discuss some insights of how ranking works and which type of keywords shall be selected for your website. Everyone wants to rank on national level keywords or non-local keywords but there are certain stages of a website which have a direct impact on it will rank in top 10 for high-competition websites or not. To understand it better let discuss types of websites:
A. New websites (no ranks at the moment) - These are websites which are just launched or no SEO work was ever done for the website. A website like this is recommended that you target local or low competition keywords only.
Suggested plans: Startup / Growth / Super
Suggested keywords: low competition / local keywords in starting 6-12 months of seo.
B. Old websites with/without SEO - These are websites which are in google index for over 6 months period and already ranking on some low competition keywords in google within top 50 results.
Suggested plans: Startup / Growth / Super
Suggested keywords: low competition / local keywords in starting 6-12 months of seo.
C. Old website with already ranking some medium competition keywords - These are those websites which are already ranking on multiple medium competition keywords for over 6 months now. A website like this has more potential to rank faster in top 10 for medium to high-competition keywords.
Suggested plans: Startup / Growth / Super
Suggested keywords: low or medium competition / local keywords in starting 6-12 months of seo.
D. Old website with already ranking some high competition keywords (in top 20) - These are those websites which are already ranking on multiple high competition keywords in top 20 search results in google for over 6 months now. A website like this has more potential to rank faster in top 10 for high-competition keywords.
Suggested plans: Startup / Growth / Super
Suggested keywords: Low / Medium / High all 3 types of the related keywords in starting 6-12 months of seo.
E. Old website which ranked in top 10 in the past, but now with some SEO / Google Penalty - These are those websites which ranked in past but for some technical issuer with seo is having google penalty for ranking now. We will recommend
Suggested plans: Super / High Volume as our team has to work on penalty removal task too and make new mini-sites on fresh new similar named domain names to rank them side by side for your business.
Suggested keywords: low competition / local keywords in starting 6-12 months of seo.
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