Please note occasionally any server or domain name may face spam blacklisting or spamming the flagged issue resulting in low email reputation of the domain name or the server IP. Here in this article we are suggesting the necessary steps to ensure your email reputation remains valid and email gets optimal inbox delivery as much as possible:
Things "your service provider" can help with:
- Making sure that DKIM, SPF and DMARC record for your sending domain name.
- Proper rDNS record for sending IP.
- Ensure server is not having any spamming or ongoing spam issues and taking required steps if any spam is going on.
- Tweak the mail server settings and anti-spam features available on the server at the perfect possible.
- Sending a delisting request to require blacklist or anti-spam index after above noted 4 steps are followed.
Things "you as a client and your users" have to follow: - Reset password all your email id's on server to a strong good password.
- Never use name123 or any other 123456 sort of easy to crack password.
- Be sure to use your legit Windows or any other operating system and software at local PC wherever you access the emails. Never use any pirated OS on anywhere, as software piracy itself is done by cyber criminals.
- Make sure you have fully scanned your local PCs for all email users with leading 2 antivirus softwares of your choice.
- If any of your laptop or desktop PC is found, having too many malware or virus infections try to take required backups and be sure to format such a PC before reusing the email services from that PC or laptop. Be sure to take required data backups before any such action.
- Make sure that your website is having all CMS, plugins or modules to the latest stable release. So if your website is created using Wordpress or any other GPL free CMS software then make sure its up-to date and have the latest security patches installed on it.
- Be sure to alert all your email users and ensure they are not sending any form of mass mailing or bulk emails to anywhere.
Being sure to not have 5+ email ids in cc or bcc as too many CC / BCC form emails unnatural and may trigger spam filters. - Most important and easy to miss - Be sure to disable all external email forwarders example your email id having forwarder set to gmail id as that may trigger to spam filters.
